“We Are in the Darkness”: The Impact of Fair Trade from the Perspective of Coffee Growers in the Kilimanjaro Region

Studying the impacts of Fairtrade on rural communities requires examining how Western ethical businesses and eco-friendly social movements affect farmers’ livelihoods. This research took place in coffee-growing Tanzania aimed to understand local prospects for their collaboration with Fairtrade. Although initiative aims strengthen cultivation skills increase quality price coffee production, farmers leaders cooperatives critically assessed mitigated trade development lives communities. The article, based ethnographic Moshi District, argues that beyond changes induced by business organization, are trapped “darkness” due having insufficient information trading partner limited ability empower transform cooperatives.